1. Introduction

Ardent Africa ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform at ardentafrica.com.

By using our platform, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2.1 Personal Information

We collect information that you provide directly to us, including:

• Account Information: Name, email address, username, password (hashed), phone number, country, and profile picture

• Campaign Information: Campaign details, descriptions, images, videos, and other content you create

• Payment Information: Payment method details (processed securely through third-party payment processors), transaction history, and billing information

• Communication Data: Messages, comments, updates, and other communications you send through our platform

2.2 Automatically Collected Information

When you use our platform, we automatically collect certain information, including:

• Device Information: IP address, browser type, device type, operating system, and device identifiers

• Usage Data: Pages visited, time spent on pages, links clicked, search queries, and interaction patterns

• Location Data: General location information based on IP address or GPS data (with your permission)

• Cookies and Tracking Technologies: See our Cookie Policy for detailed information

We use the information we collect for the following purposes:

• Service Provision: To provide, maintain, and improve our platform and services

• Account Management: To create and manage your account, process transactions, and send administrative information

• Communication: To send you updates, newsletters, marketing communications (with your consent), and respond to your inquiries

• Personalization: To personalize your experience, show relevant content, and provide recommendations

• Analytics: To analyze usage patterns, improve our services, and conduct research

• Security: To detect, prevent, and address fraud, abuse, security issues, and technical problems

• Legal Compliance: To comply with legal obligations, enforce our terms, and protect our rights

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With third-party service providers who perform services on our behalf (e.g., payment processing, email delivery, analytics, hosting)

• Public Information: Information you choose to make public (e.g., campaign descriptions, public profile information) is visible to all users

• Legal Requirements: When required by law, court order, or government regulation, or to protect our rights and safety

• Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to users)

• With Your Consent: When you explicitly consent to sharing your information

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (SSL/TLS) and at rest

• Secure authentication and access controls

• Regular security assessments and updates

• Limited access to personal information on a need-to-know basis

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal, regulatory, or business purposes.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

9. Children's Privacy

Our platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: