Cookie Policy
Learn about how we use cookies and similar technologies to enhance your experience on Ardent Africa.
Last Updated: January 2024
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies allow websites to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don't have to keep re-entering them whenever you come back to the site or browse from one page to another.
2. How We Use Cookies
Ardent Africa uses cookies and similar tracking technologies to:
Enable essential website functionality and security
Remember your preferences and settings
Analyze how you use our website to improve our services
Personalize your experience and show relevant content
Measure the effectiveness of our marketing campaigns
3. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| auth-token | Stores authentication session information | Session | First-party |
| csrf-token | Protects against cross-site request forgery attacks | Session | First-party |
| cookie-consent | Stores your cookie preferences | 1 year | First-party |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Google Analytics - Distinguishes unique users | 2 years | Third-party (Google) |
| _gid | Google Analytics - Distinguishes unique users | 24 hours | Third-party (Google) |
| _gat | Google Analytics - Throttles request rate | 1 minute | Third-party (Google) |
Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| theme-preference | Remembers your dark/light mode preference | 1 year | First-party |
| language-preference | Stores your language preference | 1 year | First-party |
| user-preferences | Stores various user interface preferences | 1 year | First-party |
Marketing Cookies
These cookies are used to deliver advertisements and track campaign performance. They may be set by our advertising partners.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| fbp | Facebook Pixel - Tracks visitors for advertising | 90 days | Third-party (Facebook) |
| _fbp | Facebook Pixel - Identifies browser for advertising | 90 days | Third-party (Facebook) |
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and provide enhanced functionality. These include:
Google Analytics: Helps us understand how visitors use our website
Facebook Pixel: Enables us to measure the effectiveness of our advertising campaigns
Payment Processors: Secure payment processing (PayStack, Hubtel)
These third parties may use cookies to collect information about your online activities across different websites. We do not control these third-party cookies, and we recommend reviewing their privacy policies.
5. Managing Your Cookie Preferences
You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, this may prevent you from taking full advantage of our website.
5.1 Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or customize your preferences. Your choices will be saved and remembered for future visits.
5.2 Browser Settings
You can also manage cookies through your browser settings. Here are links to instructions for popular browsers:
Note: Disabling essential cookies may affect the functionality of our website. Some features may not work properly if you disable cookies.
6. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no standard for how DNT signals should be interpreted. As a result, our website does not currently respond to DNT browser signals or mechanisms.
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Cookie Policy on this page and updating the "Last Updated" date.
8. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Email: privacy@ardentafrica.com
Related Policies: Privacy PolicyTerms of Service